Through its longstanding partnership with the Duromina cooperative and the Limu Inara Farmers Multipurpose Cooperative Union, Falcon Specialty have selected an exclusive lot this season. The name 'Moata' translates as 'Champion. ' This lot is the beginning of a longer term project to continue improving quality and maximise the share of FOB price that the cooperative members receive.
Duromina, which means “to improve their lives” in the Afan Oromo language, is a coffee cooperative in southwestern Jimma Zone. Coffee has grown here for generations but was traditionally processed using the dry, natural method. Farmers paid little attention to quality control. Despite an ideal climate and altitude for coffee growing, the area’s coffee was synonymous with poor quality. Year after year, farmers received low prices for their coffee, earning little income as a result. On paper these farmers had it all; very high altitude, rich and fertile soils, Ethiopia's incredibly complex heirloom varietals and good rainfall. The missing link was quality control. Now that this has been addressed, the Duromina farmers produce coffees of outstanding quality with scores of 90+ being achieved.
In 2010, around one hundred local coffee farmers banded together to form Duromina. As the name suggests, their goal was simple: to improve their lives. With technical support, business advice and access to finance through TechnoServe’s Coffee Initiative, the members acquired and installed a wet mill and began processing fully washed coffee for the first time. These improvements helped Duromina produce high-quality coffee and bring new prosperity to the community. Two years later, an international panel of professional judges would select Duromina’s coffee as the best in Africa, awarding the cooperative the top prize in the leading regional cupping competition.
An interesting feature of this coffee is its varietal. This coffee is mainly an improved native varietal called 1274, but also a mix of Ethiopian Heirloom. Ethiopia, being an "origin of all origins", has hundreds of heirloom varietals. This is the first time for us, tasting this Ethiopian varietal 1274.